Marketing Specialist
Company: Volvo Group
Location: Corona
Posted on: January 7, 2021
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Job Description:
Job Summary and Purpose:This position is responsible for the
VCES marketing strategy and tactics. The Marketing Specialist will
be responsible for developing and implementing a customer focused,
efficient and effective strategy that helps to generate
demonstrated returns. Ultimately you will help us build and
maintain a strong and consistent brand through a wide range of
marketing channels.Main Tasks/ Responsibilities:* Exhibit safe and
environmentally sound conduct at all times to demonstrate support
of VCES California's Health and Safety Policy, Programs and
Initiatives* Develop, experiment and implement Marketing strategies
and tactics for existing and prospective customers using a range of
channels, including but not limited to digital marketing, EDM, pay
per click campaigns, advertising, publicity and event management*
Responsible for developing marketing campaigns and tactics that
drive brand awareness and lead generation. Coordinate data recovery
to further develop proactive marketing and awareness* Drive a
results orientated approach to Marketing with strong focus on
targeted communication and robust activity measurement* Ensure
adherence to the company's marketing budget through effective cost
controls and activity tracking* Ensure that all business
stakeholders are engaged with key activity and Marketing is seen as
an enabler to business growth* Develop excellent working
relationships with key internal and external stakeholders,
including Volvo Construction Equipment, Sennebogen, and Doosan.
Help further develop marketing strategies for alternative brands if
and when they are added to the business* Actively participate in
sales process and improvement activities* Participate in
appropriate training and development and attend industry
association events* Work safely at all times. Adhere to all VCES
applicable safety policies. Comply with all company policies,
procedures, standards, and values* Safety conscious and customer
centric with effective relationship building through all
levelsREQUIRED KNOWLEDGE & EXPERIENCEKey Skills:* Knowledge of
construction equipment and business solution market* Target-driven,
self-motivated, and willing to take responsibility* High standard
of professionalism and operate with integrity (The Volvo Way) and
maintain confidentiality* Represent VCES-CA values and vision*
Proven experience in identifying target audiences and creatively
devising and leading across channel marketing campaigns that
engage, educate and motivate* Solid knowledge of website analytic
tools (e.g. Google Analytics)* Experience in setting up and
optimizing Google AdWords campaigns* A sense of aesthetics and a
love for great copy and witty communication* Up-to-date with the
latest trends and best practices in digital/online marketing and
measurement* Exceptional communication, organizational and
interpersonal skills* Numerically literate, comfortable working
with numbers, making sense of metrics and processing figures*
Ability to effectively adapt and prioritize in a fast-paced and
deadline driven environment* Improvement mind set, self-motivated,
independent and a team player with strong initiative* Computer and
systems literate with proficiency in Excel, Word, Publisher*
Graphic computer experience desiredEducation/Professional
Qualifications required for the position:* Bachelor's Degree in
Marketing preferred * Minimum of 2 plus years of experience in a
Marketing position (preferably in the Construction Equipment
Industry)* Strong verbal and written communication skills* Skilled
in writing and editing content with an attention to
detailAdditional Important Requirements:* Fluent in English
(written & spoken)* Ability to travel as necessary within VCES-CA
territory* Works with others in a team / office environment
Keywords: Volvo Group, Corona , Marketing Specialist, Advertising , Corona, California
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