Marketing Specialist

Company: Volvo Group
Location: Corona
Posted on: January 7, 2021

Job Description:

Job Summary and Purpose:This position is responsible for the VCES marketing strategy and tactics. The Marketing Specialist will be responsible for developing and implementing a customer focused, efficient and effective strategy that helps to generate demonstrated returns. Ultimately you will help us build and maintain a strong and consistent brand through a wide range of marketing channels.Main Tasks/ Responsibilities:* Exhibit safe and environmentally sound conduct at all times to demonstrate support of VCES California's Health and Safety Policy, Programs and Initiatives* Develop, experiment and implement Marketing strategies and tactics for existing and prospective customers using a range of channels, including but not limited to digital marketing, EDM, pay per click campaigns, advertising, publicity and event management* Responsible for developing marketing campaigns and tactics that drive brand awareness and lead generation. Coordinate data recovery to further develop proactive marketing and awareness* Drive a results orientated approach to Marketing with strong focus on targeted communication and robust activity measurement* Ensure adherence to the company's marketing budget through effective cost controls and activity tracking* Ensure that all business stakeholders are engaged with key activity and Marketing is seen as an enabler to business growth* Develop excellent working relationships with key internal and external stakeholders, including Volvo Construction Equipment, Sennebogen, and Doosan. Help further develop marketing strategies for alternative brands if and when they are added to the business* Actively participate in sales process and improvement activities* Participate in appropriate training and development and attend industry association events* Work safely at all times. Adhere to all VCES applicable safety policies. Comply with all company policies, procedures, standards, and values* Safety conscious and customer centric with effective relationship building through all levelsREQUIRED KNOWLEDGE & EXPERIENCEKey Skills:* Knowledge of construction equipment and business solution market* Target-driven, self-motivated, and willing to take responsibility* High standard of professionalism and operate with integrity (The Volvo Way) and maintain confidentiality* Represent VCES-CA values and vision* Proven experience in identifying target audiences and creatively devising and leading across channel marketing campaigns that engage, educate and motivate* Solid knowledge of website analytic tools (e.g. Google Analytics)* Experience in setting up and optimizing Google AdWords campaigns* A sense of aesthetics and a love for great copy and witty communication* Up-to-date with the latest trends and best practices in digital/online marketing and measurement* Exceptional communication, organizational and interpersonal skills* Numerically literate, comfortable working with numbers, making sense of metrics and processing figures* Ability to effectively adapt and prioritize in a fast-paced and deadline driven environment* Improvement mind set, self-motivated, independent and a team player with strong initiative* Computer and systems literate with proficiency in Excel, Word, Publisher* Graphic computer experience desiredEducation/Professional Qualifications required for the position:* Bachelor's Degree in Marketing preferred * Minimum of 2 plus years of experience in a Marketing position (preferably in the Construction Equipment Industry)* Strong verbal and written communication skills* Skilled in writing and editing content with an attention to detailAdditional Important Requirements:* Fluent in English (written & spoken)* Ability to travel as necessary within VCES-CA territory* Works with others in a team / office environment

Keywords: Volvo Group, Corona , Marketing Specialist, Advertising , Corona, California