Field Marketing Manager - Territory Customers (Corona)

Company: Keysight Technologies
Location: Corona
Posted on: November 27, 2022

Job Description:

Job Description



Keysight Technologies is hiring an experienced regional field marketing manager to join Americas Marketing team, managing the strategic and tactical-level marketing planning for territory business (Mid-sized customers), and transactionally sold products/solutions. Products and solutions include traditional equipment on an engineer s bench, as well as innovative application-specific solutions that address emerging technologies.



In this Individual Contributor role, you will build, plan, drive, and implement highly effective marketing programs in partnership with Keysight s Global Marketing organizations, regional sales organizations, and the Global Partner Organization, to contribute to the success of initiatives. The role will be responsible for working very closely with the leadership of global marketing campaign team to align around high impact marketing programs to grow qualified leads for Keysight s direct, distribution and eCommerce sales channels. This role also involves cross-functional collaboration with multiple teams and marketing disciplines to execute programs with precision and deliver high quality results, demonstrated by measurable metrics.



The ideal candidate should have a good understanding of Electrical/ Electronic technologies & ecosystems (B2B), data analysis, should also be a creative and critical thinker, with strong communication, organizational, and planning skills.

Manage strategic & tactical-level marketing planning for Americas Territory business, with End-to-end ownership of marketing programs:

Establish and execute quarterly plans in compliance with Keysight cross-organization planning and budgeting processes

Lead generation programs to grow annual lead volumes for partners and Keysight s territory sales channel - for distribution-preferred and directly purchased Territory products

Create quarterly lead-generating marketing programs for distribution-preferred and directly purchased Territory products.

Incorporate Keysight/ Americas strategic intent, and product, market, and business intelligence to the strategic and tactical planning process

Work with the Americas Marcom team and the Keysight Demand Center to deploy campaigns

Source compelling offers via collaboration with organizational teams staffed with subject matter experts and thought leaders

Communicate and report results monthly and quarterly, including analysis of campaign performance

Apply learnings for continual improvement of future strategies and tactics

Manage quarterly spending and incremental budget requests

Collaborate with the Americas Distribution Field Marketing Manager to establish leverage between Keysight-to-Customer & Partner-to-Customer marketing programs

Identify collaborative opportunities by understanding the intersection of Keysight and partner priorities

Establish lead-generation campaigns, for partners, by creating new compelling offers as well as leveraging existing ones

Leverage Joint Marketing Program budget to deploy mutually beneficial programs for partners - deployment of advertisement and other marketing activities for distribution-preferred products

Ensure that New Product Launches are successfully deployed via the distribution channel



Job Qualifications



This key role requires Channel Marketing experience with strong marketing skills

Bachelor s or Master s degree or equivalent (technical degree in Electrical/Electronics Field preferred)

8 - 10 years of relevant Marketing experience, with at least 5 years in marketing program development/ deployment

Good understanding of Electrical/ Electronic technologies and ecosystems

Proven experience working successfully with sales teams

Previous experience in channel marketing program development a plus

Experience transforming complex topics into digestible concepts

Proven success working with global, cross-functional teams

Enthusiasm for problem solving ability to take technical, complex information and produce exciting, easy to digest content

Ability to leverage data & insights in the development of Channel marketing plans

Social media execution (appropriate use of common social media technologies)

Excellent communication, leadership, problem-solving and negotiations skills

Able to align tactical plans with strategies and adapt to changing market and organizational requirements

Formal written and presentation skills

May require traveling for work - 30%



This role can be performed remotely anywhere in US.



Job Function



Marketing



Business:



Keysight Global Marketing



Employment Program:



Regular



Duration (temp position only):



Not Applicable



Relocation Benefits:



No



Shift:



Day Job



Schedule:



Full Time (F)



Travel Required:



Staffing Recruiter:



Hiring Manager:



Candidates can be considered to work from the following locations:



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City -- Americas : United States : New Jersey : Remote -- Americas : United States : New Mexico : Albuquerque -- Americas : United States : New Mexico : Rio Rancho -- Americas : United States : New Mexico : Santa Fe -- Americas : United States : New York : Cold Springs -- Americas : United States : New York : Manhattan -- Americas : United States : New York : Pittsford -- Americas : United States : New York : Queens -- Americas : United States : New York : Rochester -- Americas : United States : New York : Utica -- Americas : United States : North Carolina : Andrews -- Americas : United States : North Carolina : Apex -- Americas : United States : North Carolina : Concord -- Americas : United States : North Carolina : Morrisville -- Americas : United States : North Carolina : Raleigh -- Americas : United States : North Carolina : Remote -- Americas : United States : Ohio : Cincinnati -- Americas : United States : Ohio : Columbus -- Americas : United States : Ohio : Mentor -- Americas : 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Americas : United States : Wisconsin : Lake Geneva



Colorado Pay Range: $117,530- $156,700 - $195,880



The level of role is based on experience, education and skills, most offers will be between the minimum and the midpoint of the Salary Range listed above.



Note: For other locations, pay ranges will vary by region.



US Employees may be eligible for the following benefits:

Medical, dental and vision

Health Savings Account

Health Care and Dependent Care Flexible Spending Accounts

Life, Accident, Disability insurance

Business Travel Accident and Business Travel Health

401(k) Plan

Flexible Time Off, Paid Holidays

Paid Family Leave

Discounts, Perks

Tuition Reimbursement

Adoption Assistance

ESPP (Employee Stock Purchase Plan)



_________________________________________________________________________________



Careers Privacy Statement



***Keysight is an Equal Opportunity Employer.***



Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

Keywords: Keysight Technologies, Corona , Field Marketing Manager - Territory Customers (Corona), Executive , Corona, California