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General Manager - Brand Marketing Reign and Reign Storm

Company: Monster Energy Company
Location: Corona
Posted on: February 12, 2024

Job Description:

The Brand Marketing General Manager- Reign and Reign Storm is responsible for establishing and leading strategic brand direction, go to market plans, and successful marketing campaigns and programming to build brand affinity and equity, while also achieving maximum sales and profitability. To this end, the candidate will, among other actions, ensure timely implementation of company marketing initiatives, sales and operation strategies and programs, coordinate unit sales and brand marketing efforts related to these, operate within an established budget, and continually evaluate unit personnel performance and needs.Essential Functions:Establish and drive brand strategy for Reign and Reign Storm brand lines, to ensure all marketing communications and consumer touchpoints remain on brand and product line strategy. Responsible for brand ownership and provide the vision, mission, goals and strategies, measuring and reporting performance of all marketing campaigns, and assess against goals.Manage and oversee all aspects of people and culture management on the Reign and Reign Storm team. This includes all day to day people management, performance management and learning and development for the team.Develop, deliver and drive annual brand plans, with brand marketing programming and initiatives, along with volume, distribution and performance objectives. coordinate with sales/Commercial team to ensure distribution, sales, retail execution and promotional programs are executed in market.Monthly and Quarterly monitoring and reporting of brand business performance to identify any business issues or opportunities.Build strong, collaborative relationships with key cross-functional executive leaders and their teams - Marketing Operations Functions (Shopper, Events, Field and Consumer Engagement, and Partnership Marketing), Creative Services, Digital Marketing, Commercial Strategy, NPD/Innovation, Commercial Sales (Large Store, Convenience Retail and All Other Markets) Ops/Supply Chain, PR/COMMs, and external agency partners.Coordinate unit marketing efforts to fall in line with Company objectives, utilizing local marketing talent and Street Teams, Monster Ambassador Team (MAT) and College Ambassador Team (CAT) programs as applicable, directing MAT and CAT activity on a dotted line basis.Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues.Build and deliver new, fresh creative ideas to bring more buzz and awareness for the brands.Position Qualifications:Bachelors Degree in Marketing or Business/Business Mgmt. disciplines.+10 years of experience working in Brand Marketing/Brand Management and leading a team of sales and marketing individuals.+5 years of experience working with Sales, field marketing, bottler/distributor management.Working experience with fluent in Microsoft Office apps (PowerPoint, Excel, Word), Social Media platforms, Power BI and Nielsen.Salary Range from USD 168,470.00 to USD 198,200.00Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)#J-18808-Ljbffr J-18808-Ljbffr

Keywords: Monster Energy Company, Corona , General Manager - Brand Marketing Reign and Reign Storm, Executive , Corona, California

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