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Associate Category Insights Analyst

Company: Dairy Farmers of America
Location: Corona
Posted on: November 18, 2021

Job Description:

Serve as a liaison between DFA's milk marketing team and commercial divisions. The primary focus of this role be to examine milk and milk-ingredient markets, utilizing an insights-focused approach to identify the opportunity for dairy demand generation within them. Duties and Responsibilities: * Research and develop market insights * Analyze customer, consumer and member data and insights, and create reports and recommendations to help guide the development of commercial business strategies and selling activities * Research and enhance customer profiling reports. This includes, but not limited to, outlining all dairy purchases and consumer segments (or behaviors) by customer to bring solutions- focused, forward-looking solutions to customers * Coordinate with Ingredient Solutions New and Emerging End Use Category team and other EUC marketing partners to ensure alignment on customer and consumer insights * Provide research and insight support on strategic projects connected to broader DFA initiatives * Participate and represent DFA at appropriate industry meetings and functions, with an emphasis on commercial activities (sales, marketing, etc.) * Provide support in the development and implementation of the customer solutions framework though the design thinking approach (insights, inspiration, ideation, implementation) * Participate in training sessions, meetings, skill building, and professional development classes * Work closely with the Milk Marketing group and the VP of Milk Optimization on DFA's enterprise-wide marketing efforts * The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required. Other duties may be assigned as required * Undergraduate degree in marketing, business administration, or related curriculum, or equivalent practical work experience (work experience may be substituted for the required education on a year-for-year basis) * 1 to 2 years of progressive marketing or industry related experience * Familiar with the design thinking process and customer-focused mindset * Must be accountable, have a sense of urgency, committed, self-motivated and detail oriented with excellent organizational and follow though skills * Must be able to interact, collaborate and coordinate with a diverse set of stakeholders, including dairy farmers, general management, executive leadership, industry leadership * Strong interpersonal skills, including exceptional communication and listening skills, with the capacity to articulate insights * Must have ability to seek appropriate input and guidance throughout a process and to then make quick, fact-based decisions with confidence * Computer aptitude in SAP, Microsoft Office - Word, Excel, PowerPoint - and other applicable systems for the role are highly desirable * Excellent analytical skills with ability to critical think through complex scenarios and networks * Willingness to provide valuable insight to business challenges and initiate solutions through syndicated scan data and panel data analysis (i.e. IRI or Nielsen) * Food industry, CPG, and/or B2B/B2C experience preferred * Must be able to read, write and speak English An Equal Opportunity Employer

Keywords: Dairy Farmers of America, Corona , Associate Category Insights Analyst, Professions , Corona, California

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